Why should libraries be socially networking?

For some reason, writing the talk about tech support in libraries has been making me think about libraries on social networks again. Maybe it’s the little push of friends I get on Facebook after I give a talk to a new group of people. Maybe it’s because I had to explain yet again that I think it’s worth powering through bad design and usability in order to have presence in a place where your users are or might be. Maybe it’s because social software seems like a free and easy way to give your library a human face on the larger Internet. Maybe it’s because after being at SXSW I just see social software as the default way to be on the web and so libraries that are moving forward with blogging and other web tools may as well expand into using social tools as well. This has nothing to do with 2.0 anything, although I guess you could see it that way.

So, to that end, I’m making a small list of ways that I think libraries and librarians can use thse tools to further the existing missions of their institutions. It’s nothing new, but I’ve been pondering it lately and I think specifics, and links to examples can he helpful. Feel free to add more in the comments.

  • Get your library a Flickr account. These accounts are now nearly free through a collaboration between Flickr and TechSoup. TechSoup has an article about how nonprofits can use Flickr. My advice: free image hosting and easy image uploading for staff. Consider uploading some historical photos that you can share with the people in you community. Check out what the Library of Congress has been doing and how much tagging and commenting is happening on their photos. It’s like a Letters to the Editor section for you archival photos. I use this photo quite a lot on my photoshop class, teaching people how to edit pictures.
  • Anyone can get an account on Facebook. Facebook now has the ability for businesses and organizations to create “pages” (as opposed to profiles) where you can put information about your organization. You can see a few library pages here: NASA Glenn Technical Library, Iowa City Public Library, The National Library of Scotland. You can click here to create your own organization page. For people who are already on Facebook, which includes a huge percentage of high school and college age people, they can become “fan” of your organization which means they will get your updates. If you already have a blog, you can set your Facebook page to automatically read and republish your RSS feed inside Facebook. I do this with my personal blog so people who are my friends on Facebook can read my blog updates. The same way Google really let us get information out of the web, people are searching their networks on Facebook sometimes before Google.
  • If you’re a librarian, think about getting on Twitter. You can read this post for background information about Twitter or this Library Journal article for more information about messaging services generally. This is not so much, as I see it, to communicate with patrons but to do two things. 1. create a short pithy easy to update RSS feed of news or information or links that you can repurpose to put on your blog, website, Facebook profile or elsewhere. 2. communicate with librarians who are on twitter in droves. When I was creating my talk I asked a question, literally hurled it out there into the aether, and got back seven or either useful responses within about an hour. That’s ready reference.
  • Added later: think about a 23 Things type project. Vermont is doing this. It’s an easy way to give staff a casual fun exposture to a lot of social tools and let them see for themselves what they’re good for. Offer continuing ed credits or other fun incentives. The set-up costs and investments are nearly nothing and the ongoing investment is mostly time. One of the things I hear all the time is that staff are interested in new technologies generally but lack the time to explore and so get technostressed because they feel that they’re jumping in to some very public online activities without feeling competent in what they’re doing or what they’re there for. a 23 Things project can help that immensely.

The reason I think it’s important to show good examples and best paractices is because we’re still dealing with libraries like Mishawaka Library which thinks that blocking social software sites in their library because they can’t manage unruly teens is some sort of solution to a problem. I’m not saying there aren’t problems surrounding public computer and internet use in libraries generally, maybe there are even sometimes problems with teens, but really responding to the problem by blocking wide swaths of the Internet is not really going to help anyone understand the problem better. It just makes libraries look hostile and librarians look reactive. I’m sure there’s a larger post here about dealing with teens + comptuers + internet + understaffing + the fear factor of unknown online socializing, but I feel that it’s all of our responsbility as online community members of various stripes, to provide positive examples of social software online. This is mine.

LoC + Flickr – Commons steps in the right direction

I got into a funny conversation with a friend of mine at the MIT Puzzle hunt this weekend (my team came in third out of 37!) about finding images of things. There’s a lot of data collection in puzzling and a lot of times when you have to do is, say, look at a photo and figure out what it is or where it’s from. This is great of someone recognizes it, not so great if someone doesn’t. Every puzzler has their own personal sites they use for this. I tend to use Google images because it’s fast and I can move through it quickly. Others use Wikipedia. My friend was saying he uses the Commons site. At first I thought he meant the Creative Commons search which I don’t fiund super-useful and told him so. He actually meant the Wikimedia Commons which is a great place to find freely licensed images.

Now Flickr has launched their Commons site which does a few things.

  1. Makes LoC images available for anyone to see
  2. Allows people to tag and interact with these photos
  3. Creates a new way of licensing or explaining their IP idea called “no known copyright protections” which they go on to explain

These beautiful, historic pictures from the Library represent materials for which the Library is not the intellectual property owner. Flickr is working with the Library of Congress to provide an appropriate statement for these materials. It’s called “no known copyright restrictions.”

Hopefully, this pilot can be used as a model that other cultural institutions would pick up, to share and redistribute the myriad collections held by cultural heritage institutions all over the world.

So, they’re taking a risk, they’re sharing their data, they’re presuming good faith, and they’re going to try this out. Close readers may also note the small text on this page “Any Flickr member is able to add tags or comment on these collections. If you’re a dork about it, shame on you. This is for the good of humanity, dude!!” Which, loosely translated means they’re starting out trusting people and trying to maintain a light tone about it.

So, the original photos are still held by the Library of Congress and Flickr has no “ownership” of them as a result of this partnership. They’re available worldwide [well except Dubai and other places that block Flickr entirely] and they’re in a system that allows for user-generated content additions to the content. I’m pleased that the LoC, or someone at the LoC decided to step up and really demonstrate how trust and openness can help further the mission of culutral institutions. Now if I could only get LoC to friend me….

in praise of small town libraries

In New England, in Autumn, there is a lot that is beautiful. Here is a neat article about small town libraries in Western MA with an attractive slide show to go along with it. I’ve made a Flickr set of the libraries I’ve been to with one photo per library. They’re not all small town libraries, but they’re good for looking at as well. [thanks rob!]