Karen Coombs explains why web services isn’t just about a better website and also explains what some of the sacred cows are that keep library websites from being better.
[M]eeting your users where they are isn’t about making them come to the library website. In considering our long term virtual presence plans, the library website is a given. People who come to the site know we exist and want to use our services. To truly be successful we have to get our content into the path of the people who wouldn’t walk through our door (physical or virtual).
I like Karen’s talks about her work website specifically because she’s part of a larger team that all needs to work together to roll out new services to their faculty, student and staff population. I feel lucky because I often have carte blanche in the tiny sites for tiny libraries that I design. I also have very little reach with those sites. That’s okay for what I’m trying to do, but if I had to bring together multiple different stakeholders and make them happy with a website — including those designing, for example, for 800 x 600 resolution screens — I’m sure I’d find it very challenging indeed.
I’m en route to Nova Scotia today, speaking at NSLA and at a Learning 2.0 program with Ryan Deschamps, but when I get back I hope to show off my own collaborative project, turning the Vermont Library Association site into a bloggish group-maintained site from a static single-admin site. It’s gotten so that I have enough WordPress admin login pages to keep track of that I’ve shunted them into their own folder on my bookmarks toolbar. Exciting times!