Tag: publishing

reading about typing – technology books

Posted on by jessamyn

One of the suggestions I frequently make in my library talks is that one of the things that libraries can do to help patrons deal with technology is have many current books about technology for check out, and to bring these books to computer classes so people can take them home when the ideas are fresh in their minds. The whole Web 2.0-as-meme idea came from Tim O’Reilly who was looking for a way to brand a new conference about how the web was changing. I explain this to people and then I say “You probably know Tim O’Reilly, he publishes the best series of tech manuals out there, the ones with the animals on the cover…” and I’m always amazed that most of the librarians I speak to don’t actually know about them.

This isn’t totally surprising, the books cater towards a techie market, they’re expensive and many of the people who would need or want them are buying them themselves. I had them as textbooks in several library school classes. But it’s also interesting to look a little in to what the deal is with technology books and the publishing industry generally. Tim O’Reilly talks about how Amazon sees themselves (according to tax filings) as competing with not just bookstores but publishers. He has a really good follow-up in the comments section.

Let me give you an example of how today’s much more consolidated marketplace makes it harder to place publishing bets. Borders and B&N have largely thrown in the towel on many high end books, saying “Amazon’s going to get that business anyway.” So they’ve shrunk their computer book sections, and are taking zero copies of important books, even from important publishers like us. We recently told them of our plans for a Hadoop book for instance, and both B&N and Borders said they won’t carry it. That leaves us with Amazon. Amazon will pre-order only a couple of hundred copies.

I’ve had to fight with my publishing team to get this book approved, since they’re worried that they won’t make back the investment it will take to bring it to market. It’s a lot easier to be sure of making money on a book like Mac OS X: The Missing Manual, to which the chains will commit an advance order of thousands of copies. Now that’s also good publishing, but you can see how the opportunities are shrinking.

Meanwhile, Amazon is increasingly throwing their weight around. Conversations with the buyers start to sound like this: “Are you really telling me that our books won’t show up in searches unless we agree to contribute to your new merchandising program?” [emphasis mine]

I don’t doubt that in the long run, there will be new long-tail economic models that support investment in specialized forms of content that don’t have the volume to be supported by advertising, but we’re heading for a really tricky period where the old models will be dead before the new ones have arrived.

How do libraries fit into this model? We’re frequently told that we’ve got crazy buying power in the aggregate but what happens when we’re not even given the option to see these books brought to market? O’Reilly also has some interesting commentary on ebooks and their profitability that’s worth a looksee. [rc3]

Balanced Libraries, a new title by Walt Crawford

Posted on by jessamyn

Mazel tov to Walt Crawford on the publication of his new book Balanced Libraries. Walt published this book via Lulu Press and has devoted some space in his most recent issue of Cites and Insights to discussing how the Lulu Experience worked for him.

I’ve spent some of the last week going back and forth with editors of various things I’ve written. In one case an article I’d written had a blurb that I felt totally missed the point of my article, and in another case the changing of an ellipsis to a period made the last paragraph of a book introduction I wrote come across in a way I hadn’t intended. I decided not to continue co-editing a column for Serials Review because the sheer amount of process involved in communicating with Elsevier — making sure each web-page citation was in proper CMS style, getting a ton of automated email, most of which I was directed to ignore — wasn’t worth it for me. Every time, I was working with great editors, but there is only so much they can do between the time an article is written and the time it appears in print. No one enjoys being edited, but I think for most of us it’s the cost of doing business.

Between Walt’s Lulu experience and the books that Rory has been putting out as part of Library Juice Press — which I shamefully confess to having received and not yet had time to read but man do they look lovely — there are now alternatives to the slow intractable schedules and my-way-or-the-highway agreements that print publication has given us. Granted, these may not be legitimate in the eyes of tenure-granters, but not all of us are looking for tenure nowadays. I wish this shift were giving more of us bargaining power with existing print publishers, or changing the way they do business somewhat, but my feeling is that it will.