Everyone has their own ideas about when the overpopulation of the Internet started resulting in a noticable lack of quality. Generally this point is somewhere along the lines of “A year or two after I got here….” For me it was when I started noticing that FAQs were being used for marketing purposes and no longer had the “just the facts” helpfulness that I had grown to expect from anything called a FAQ. Plus, I had to walk two miles in the snow just to get to the Internet and even then we had to use a hand crank to get it started.
This is all an elaborate lead-up to say that I spent some time in library school learning about the concept of relevance and now do-no-evil Google is trying to tell me their ads are relevant? Feh.