Using wikipedia to drive traffic to a library website

Carolyn Dunford and Ann Lally from the University of Washington outline their creative project in DLib this month. They registered as Wikipedia users and created content [links or articles] that supported or used the UW’s digital collections as source material. One of my favorite things about this idea is that, thanks to the way Wikipedia works, you can both read the article and see a list of every change they made to Wikipedia via their registered handle.