unusual outreach

a black and pink stock car, number 20, with the caption "I've got a need... to read. USE YOUR LIBRARY" over the back tire

I am usually a librarian without a library. This despite the fact that I’m working actually IN a library this month until they hire a permanent librarian, and I’m also paid by my local library to do tech drop-in time work a few hours a week until the library opens up. My main thing besides technology work has always been outreach; if I am not trying to get people into a single library, I can always try to get them into libraries generally. Last October, in response to a local mailing list post, I decided to sponsor a racecar driver, a young woman from my community whose dad also drives. When I mentioned this online, the response was not only positive but also “Take my money!” So I did, and together we pooled our money and came up with some slogans. I wrote a check in February and kind of forgot about it. I just checked back in to the Chambers Racing facebook page and hey hey there’s the finished car and it looks great! The cost of this advertising is less than a quarter-page newspaper spot and probably is seen by more non-library-goers than the newspaper. Pretty tough to determine any real return on investment on this one, but it makes me happy to look at.

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