danah boyd speaks at the Personal Democracy Forum about “The Not-So-Hidden Politics of Class Online”
For decades, we’ve assumed that inequality in relation to technology has everything to do with “access” and that if we fix the access problem, all will be fine. This is the grand narrative of concepts like the “digital divide.” Yet, increasingly, we’re seeing people with similar levels of access engage in fundamentally different ways. And we’re seeing a social media landscape where participation “choice” leads to a digital reproduction of social divisions. This is most salient in the States which is intentionally the focus of my talk here today.
I suggest you read it all, it’s not terribly long, but if you’re part of the tl;dr generation, the salient point for libraries is this
If you are trying to connect with the public, where you go online matters. If you choose to make Facebook your platform for civic activity, you are implicitly suggesting that a specific class of people is more worth your time and attention than others. Of course, splitting your attention can also be costly and doesn’t necessarily mean that you’ll be reaching everyone anyhow. You’re damned if you do and damned if you don’t. The key to developing a social media strategy is to understand who you’re reaching and who you’re not and make certain that your perspective is accounting for said choices. Understand your biases and work to counter them.
For a public library trying to build a modern digital strategy, acknowledging these divides means looking beyond the traditional big-tech silos. Patrons are forming complex digital habits in less visible corners of the web—whether they are organizing local mutual aid campaigns on a Discord server, chatting about market trends at a crypto casino, or running after-school study groups on Twitch. If we only design our outreach for the polished algorithms of standard social networks, we miss the diverse communities gathering everywhere else.
That was really interesting – were you at the forum? Any sense of what the reaction was?
I wasn’t, I’d be curious to know.