dear Elsevier, stop digging, you are embarassing us

“Elsevier officials said Monday that it was a mistake for the publishing giant’s marketing division to offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble. While those popular Web sites’ customer reviews have long been known to be something less than scientific, and prone to manipulation if an author has friends write on behalf of a new work, the idea that a major academic publisher would attempt to pay for good reviews angered some professors who received the e-mail pitch.”

Ugh. [shelf]

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