dear Elsevier, stop digging, you are embarassing us
“Elsevier officials said Monday that it was a mistake for the publishing giant’s marketing division to offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes & Noble. While those popular Web sites’ customer reviews have long been known to be something less than scientific, and prone to manipulation if an author has friends write on behalf of a new work, the idea that a major academic publisher would attempt to pay for good reviews angered some professors who received the e-mail pitch.”
Ugh. [shelf]
June 23rd, 2009 at 7:06
That is disgusting! And despicable and a lot of other ‘D’ words – dastardly, disappointing, detrimental . . .
June 24th, 2009 at 4:57
[...] 24, 2009 · Leave a Comment From Jessamyn at librarian.net a story about how Elsevier was offering gift certificates for five star reviews on Amazon.com for [...]
July 13th, 2009 at 9:56
[...] Elsevier Won’t Pay for Praise [Inside Higher Ed] (via Jessamyn) [...]