Web 2.0, Library 2.0, Librarian 2.0

wait.... what? who?

Jessamyn West



«  the cluetrain  »

cover image of the Cluetrain Manifesto

1.     Markets are conversations
6.     The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
95.   We are waking up and linking to each other. We are watching. But we are not waiting. The web started out as lots of scientists and CS students making online projects and evolved to let you upload a picture of your cat. Then word got out that the Internet was big business. Everyone wanted to capitalize of the tv model where advertising would dominate, content would bring people to advertising and businesspeople would remain fat and happy. BUT... something happened. Not content to just be passive receptors of content, people began using the internet to talk to each other. And they talked to each other about... well, cats, and online cs projects, but also the advertisers and businesspeople themselves who were increasingly looking like outsiders in this whole new conversation. People started to notice in that "who's the narc?" sort of way. There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.... Or you can join the conversation.
Further reading: Read the whole book

«  definitions: web 2.0  »

O'Reilly talks about what is and isn't 2.0
Web 2.0 design patterns
1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Software Above the Level of a Single Device
Web 2.0 - "a popular (though ill-defined and often criticized) buzzword amongst certain technical and marketing communities." [cite]

Further reading: O'Reilly's definition of Web 2.0; The New Shape of Knowledge by David Weinberger; Top Ten Web 2.0 Moments of 2005 by Richard MacManus; Web 2.0 Thinking Game by Jeffrey Zeldman.

«  other buzzwords and terms  »

Walmart's ability to offer three colors of Kitchenaid blender, versus 57 on the Amazon site
it's all about the data, in the aggregate, data that users provide. what else: looser IP models, less control, less platform specific development (will it work on a phone? a PDA?)

Further reading: The Long Tail by Chris Anderson and Long Tail Blog and The Long Tail Manifesto; This is Broken - user experience weblog; More than just faith: Radical trust by John Blyberg; Participatory Networks, the library as conversation

«  definitions: library 2.0  »

Library 2.0 - "services are constantly updated and reevaluated to best serve library users. Library 2.0 also attempts to harness the library user in the design and implementation of library services by encouraging feedback and participation." [cite]

Librarian 2.0 - "the guru of the information age." [cite]

Further reading: Library 2.0 and "Library 2.0" excellent overview by Walt Crawford; Library 2.0, the road ahead by John Blyberg; Do Libraries Matter, the Rise of Library 2.0 by Paul Miller and Ken Chad; The Most Important Traits of Librarian 2.0 by Sharyn Heili; Into a new world of librarianship by Michael Stephens; L2 Squidoo Lens - L2 via W2; original image credit

«  Librarian 2.0?  »

Remember this guy?

«  what about the real world?  »

Closed Stacks
Collection Development
Walk-in Services
"read only" catalog
print newsletter mailed out
Open stacks
Library suggestion box
24/7 services, anywhere
Amazon-style comments
Team-built blog

Further reading: L1 vs. L2, adapted from O'Reilly (source of the above examples, more on that post) by Karen Schneider; machine picture original

«  specific examples  »

«  concerns and problems  »

[more silliness at the Library 2.0 equation generator]

privacy | "be a 2.0 library or be irrelevant" | just for techies?

«  so?  »

« questions & credits »

Jessamyn West is a librarian, community technology mentor, and the editor of the weblog librarian.net. She teaches email classes for seniors, builds tiny websites for tiny libraries and advocates for sensible technology use at for everyone.

IM her at iamthebestartist.

All images were grabbed hither and yon, if one belongs to you and you object to its use, let me know.

This presentation was created in HTML using CSS. There was no PowerPoint involved except as a nagging bad example. The layout and stylesheet are available to borrow via a share and share alike creative commons license. See source code for details.
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