1. Markets are conversations
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
95. We are waking up and linking to each other. We are watching. But we are not waiting. The web started out as lots of scientists and CS students making online projects and evolved to let you upload a picture of your cat. Then word got out that the Internet was big business. Everyone wanted to capitalize of the tv model where advertising would dominate, content would bring people to advertising and businesspeople would remain fat and happy. BUT... something happened. Not content to just be passive receptors of content, people began using the internet to talk to each other. And they talked to each other about... well, cats, and online cs projects, but also the advertisers and businesspeople themselves who were increasingly looking like outsiders in this whole new conversation. People started to notice in that "who's the narc?" sort of way.
There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices.
You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures....
Or you can join the conversation.
Further reading: Read the whole book
Web 2.0 design patterns
1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Software Above the Level of a Single Device
Web 2.0 - "a popular (though ill-defined and often criticized) buzzword amongst certain technical and marketing communities." [cite]
Further reading: O'Reilly's definition of Web 2.0; The New Shape of Knowledge by David Weinberger; Top Ten Web 2.0 Moments of 2005 by Richard MacManus; Web 2.0 Thinking Game by Jeffrey Zeldman.
Jessamyn West is a librarian, community technology mentor, and the editor of the weblog librarian.net
. She teaches email classes for seniors, builds tiny websites for tiny libraries and advocates for sensible technology use at for everyone.
IM her at iamthebestartist
All images were grabbed hither and yon, if one belongs to you and you object to its use, let me know.
This presentation was created in HTML using CSS. There was no PowerPoint involved except as a nagging bad example. The layout and stylesheet are available to borrow via a share and share alike creative commons license. See source code for details.
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