Web 2.0, Library 2.0, Librarian 2.0
wait.... what? who?
Jessamyn West
librarian.net
www.librarian.net/talks/nela
24oct06
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« the cluetrain »
1. Markets are conversations
6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
95. We are waking up and linking to each other. We are watching. But we are not waiting. The web started out as lots of scientists and CS students making online projects and evolved to let you upload a picture of your cat. Then word got out that the Internet was big business. Everyone wanted to capitalize of the tv model where advertising would dominate, content would bring people to advertising and businesspeople would remain fat and happy. BUT... something happened. Not content to just be passive receptors of content, people began using the internet to talk to each other. And they talked to each other about... well, cats, and online cs projects, but also the advertisers and businesspeople themselves who were increasingly looking like outsiders in this whole new conversation. People started to notice in that "who's the narc?" sort of way. There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures.... Or you can join the conversation.
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Library 2.0 - "services are constantly updated and reevaluated to best serve library users. Library 2.0 also attempts to harness the library user in the design and implementation of library services by encouraging feedback and participation." 
