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	<title>librarian.net &#187; nonsense</title>
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		<title>dear Elsevier, stop digging, you are embarassing us</title>
		<link>http://www.librarian.net/stax/2902/dear-elsevier-stop-digging-you-are-embarassing-us/</link>
		<comments>http://www.librarian.net/stax/2902/dear-elsevier-stop-digging-you-are-embarassing-us/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:52:25 +0000</pubDate>
		<dc:creator>jessamyn</dc:creator>
				<category><![CDATA[pr, hype & bs]]></category>
		<category><![CDATA[elsevier]]></category>
		<category><![CDATA[nonsense]]></category>
		<category><![CDATA[pay2play]]></category>
		<category><![CDATA[scam]]></category>

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		<description><![CDATA[&#8220;Elsevier officials said Monday that it was a mistake for the publishing giant&#8217;s marketing division to offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes &#038; Noble. While those popular Web sites&#8217; customer reviews have long been known to be something [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Elsevier officials said Monday that it was a mistake for the publishing giant&#8217;s marketing division to <a href="http://www.insidehighered.com/news/2009/06/23/elsevier">offer $25 Amazon gift cards to anyone who would give a new textbook five stars in a review posted on Amazon or Barnes &#038; Noble</a>. While those popular Web sites&#8217; customer reviews have long been known to be something less than scientific, and prone to manipulation if an author has friends write on behalf of a new work, the idea that a major academic publisher would attempt to pay for good reviews angered some professors who received the e-mail pitch.&#8221;</p>
<p>Ugh. <small>[<a href="http://www.resourceshelf.com/2009/06/23/elsevier-wont-pay-for-praise/">shelf</a>]</small></p>
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