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	<title>librarian.net &#187; kfc</title>
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		<title>Free as in chicken, an experiment in terrible usability</title>
		<link>http://www.librarian.net/stax/2815/free-as-in-chicken-an-experiment-in-terrible-usability/</link>
		<comments>http://www.librarian.net/stax/2815/free-as-in-chicken-an-experiment-in-terrible-usability/#comments</comments>
		<pubDate>Wed, 06 May 2009 20:13:13 +0000</pubDate>
		<dc:creator>jessamyn</dc:creator>
				<category><![CDATA[access]]></category>
		<category><![CDATA[cheating]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[kfc]]></category>
		<category><![CDATA[library_mofo]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[usability]]></category>

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		<description><![CDATA[So hey this is barely library related. I was reading library_mofo and saw someone complaining about Oprah. Yes Oprah the lady who seemed to have single-handedly revived reading in some circles. I didn&#8217;t understand the problem. Apparently somehow Oprah was telling people to go get a coupon for free chicken at KFC. This was a [...]]]></description>
			<content:encoded><![CDATA[<p>So hey this is barely library related. I was reading <a href="http://community.livejournal.com/library_mofo/">library_mofo</a> and saw someone <a href="http://community.livejournal.com/library_mofo/1080185.html">complaining about Oprah</a>. Yes Oprah the lady who seemed to have single-handedly revived reading in some circles. I didn&#8217;t understand the problem. Apparently somehow Oprah was telling people to go get a coupon for <a href="http://www.oprah.com/article/oprahshow/20090430-tows-kfc-coupon-download">free chicken at KFC</a>. This was a problem at libraries for some reason. I investigated further.</p>
<p>Turns out, you go Oprah&#8217;s site and then to <a href="http://www.unthinkfc.com/">this page</a> and have one day (now only a few hours, maybe not even okay anymore depending when you read this) to print up to four coupons to get a free meal. Actually now that I go there I get  message that &#8220;<em>Our partner, <a href="http://www.couponsinc.com/corp/index.asp">Coupons, Inc.</a> is experiencing an exceptionally high volume of traffic to the site right now. Please check back soon to get your coupon. Sorry for any inconvenience.</em>&#8221; Color me surprised. </p>
<p>That brings me to my next point. This isn&#8217;t just a coupon on a page that you can print, this is a coupon <em>system</em> which involves downloading&#8230; something &#8230; to your computer (mercifully available for Mac/Win, don&#8217;t know about Linux, I assume not). Once you have downloaded and installed the something, you can then click the &#8220;Print coupon&#8221; link which will load the coupon on to a web page as a PDF and allow you to print it with a special barcode. Photocopied coupons are, for some reason, not acceptable at restaurants. I could not get it to easily work with Firefox but it was a breeze with Safari and I assume the Firefox issue was mine alone.</p>
<p>So, people without printers head to the public library to get a coupon for a free meal. You can use a printer at the public library, yay for the library! They can&#8217;t do this for any number of reasons up to and including
<ul>
<li>They can&#8217;t download the application to a library computer because of library policy
<li>They can&#8217;t download the program to the computer because the website is being flakey
<li>Coupons Inc is down
<li>They manage to download the application and get to the &#8220;print coupon&#8221; link only to wait forever and have no idea if their coupon is printing or not
<li>The &#8220;you are limited to four downloads of this coupon&#8221; restraint is somehow <em>per computer</em> which means the first four people are lucky, the rest not so much</ul>
<p>Yes that&#8217;s right, it&#8217;s the coupon so popular and so buggy <a href="http://www.oprah.com/article/oprahshow/20090430-tows-kfc-coupon-download/2">they had to create a FAQ for it</a>. Do people look at this fiasco the way I do, as an well-meaning but ill-conceived program that uses a lot of stupid middleware to prevent fraud that mostly managed to tank itself due to overpopularity and complicated implementation? No, they think the library isn&#8217;t the place to go for printing. Or that librarians can&#8217;t solve technical problems as easy as printing a coupon from a website, so the next time they have a coupon to print, they&#8217;ll go elsewhere. Or that computers are hard. </p>
<p>This system encourages cheating. It complicates what should be a fairly straightforward computer activity for no particularly good reason. What do you suppose happens if you show up at KFC with a photocopied coupon? What happens when you print more than four coupons? Thanks for reminding me that &#8220;Coupon fraud is punishable by law.&#8221; If I ever get this website to load again, I&#8217;m printing 100 coupons and you can take me to jail. The nearest KFC to here is 21 miles anyhow. Boy am I glad I&#8217;m not working at the library today.</p>
<p><strong>note</strong>: If you did download the coupon printing software, <a href="http://www.wired.com/politics/security/news/2007/08/coupon_security">please make sure to uninstall it</a> (<a href="http://www.benedelman.org/news/082807-1.html">read more</a>).<br />
<strong>second note</strong>: here are <a href="http://www.lafferty.ca/files/stuff/misc/kfc-oprah-comments.txt">all 4789 comments on the Oprah site</a> about this promotion.<br />
<strong>final note</strong>: if you think I am overstating the case, check the twittermachine for the <a href="http://search.twitter.com/search?q=KFC+library">KFC+library keywords</a> and weep.</p>
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