Comments on: Are Mao and Hoover the best you can do to advertise the library http://www.librarian.net/stax/1290/are-mao-and-hoover-the-best-you-can-do-to-advertise-the-library/ putting the rarin back in librarian since 1999 Sat, 11 Feb 2012 18:14:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Shades of Mediocrity http://www.librarian.net/stax/1290/are-mao-and-hoover-the-best-you-can-do-to-advertise-the-library/comment-page-1/#comment-28 Shades of Mediocrity Tue, 10 May 2005 23:33:56 +0000 http://www.librarian.net/stax/1290#comment-28 <strong>How not to market a library</strong> From the "What on earth are they thinking?" files, it's the Minneapolis Public Library's new marketing campaign. Apparently, my fellow Twin Citians and I can expect to start seeing these ads sometime this month. Hmm. For some reason, Mao and... How not to market a library

From the “What on earth are they thinking?” files, it’s the Minneapolis Public Library’s new marketing campaign. Apparently, my fellow Twin Citians and I can expect to start seeing these ads sometime this month. Hmm. For some reason, Mao and…

]]> By: TeleRead: Bring the E-Books Home http://www.librarian.net/stax/1290/are-mao-and-hoover-the-best-you-can-do-to-advertise-the-library/comment-page-1/#comment-27 TeleRead: Bring the E-Books Home Mon, 09 May 2005 02:38:30 +0000 http://www.librarian.net/stax/1290#comment-27 <strong>Mao and J. Edgar Hoover as library poster-boys</strong> Images of J. Edgar Hoover and Mao Tse-tung show up in a library campaign in Minneapolis--reportedly with a misleading implication that they were librarians. So that's supposed to make us civilians love the profession? Edgy ad campaigns can be fun,... Mao and J. Edgar Hoover as library poster-boys

Images of J. Edgar Hoover and Mao Tse-tung show up in a library campaign in Minneapolis–reportedly with a misleading implication that they were librarians. So that’s supposed to make us civilians love the profession?

Edgy ad campaigns can be fun,…

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